Ethos is an appeal to someone’s ethics, their character, it is used to convince the audience of the author’s credibility. The third appeal, pathos, is an appeal to the audiences’ emotion. These strategies have been proven to work very well.
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Ethos has been defined by the Microsoft Encarta dictionary as “the fundamental and distinctive character of a group, social context, or period of time, typically expressed in attitudes, habits and beliefs” (2005).
The basic approach behind using ethos as a mode of persuasion is that it is an appeal that focuses on the character of the writer or speaker. In other words, the very character of the writer or speaker is the basis for agreeing or disagreeing with what he is arguing.
Ethos is established in this ad through name brand recognition and the claim that the ACG Nike shoe will allow you to walk with fish. This is a claim that suggests that anyone that loves rivers, creeks, lakes and being one with nature will benefit from owning a pair of these shoes.Learn More
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Here are some tips for applying ethos in your writing: Emphasize your experience; mention your education or real-life example Win the trust of your audience; be open and honest in your narration Do some research to understand which statements will be relevant in the context of your topic.Learn More
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The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.Learn More
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